Set to Get OnPurpose! …
Warm wishes from my LinkedIn friends for WAO’s 16th year remind me of how time flies!
WHY AND HOW W.A.O. WAS BORN
My first and only job at a dot.com, as they were then called, showed me that everything needed to be put in words: I was hired for the portal content but ended up editing ad copy even though we were paying an ad agency a bomb. …
A new client calls. The assignment in question is different from anything I’ve done before and I’m trying to figure out what to quote.
Whom do I call?
Mom! …